I’ve spent the balance of my professional life in the entrepreneurial, small company trenches, but stints in large company environments have helped frame my communication and problem-solving strategies. More to come.
Product strategery, thoughtful experience and service design, and rapid experimentation/validation on a shoestring budget. Here to do the work and never pass the buck.
General aviation (I'm a private pilot), downhill skiing, distance running, automotive electric conversion. TS/SCI clearance 2021-2023.
For a deeper dive into specific projects and deliverables, check out my Portfolio site.
Rogue Leader/Product Manager Nov 2019 — Aug 2022
I helped guide the cultural growth of Rebellion through actual growth from 30 to almost 300 employees. I helped phrase and publicize the company values and contributed to its ethical principles. These felt like meaningful moments in the genesis of a defense tech startup.
Also: prototyped mission replay and visualization tools; developed synthetic data product roadmap to accelerate computer vision efforts; and, at our sales leader’s request, I led brand storytelling exercises to prepare anyone in the company to talk about our customers more effectively.
Co-Founder and Chief UX Officer Nov 2014 – Feb 2019
Co-founder of this first spin-out from Madrona Venture Labs. Mighty AI was a data management platform that helped autonomous vehicle/robot manufacturers, Tier 1 automotive suppliers, and other startups and disruptors secure the high-quality, human-annotated data they need to train their computer vision algorithms.
I led general product design. I also led service design to support the community experience for the tens of thousands of mobile and desktop web users who used our Spare5 application platform to earn income.
Acquired by Uber June 2019
Venture Hacker Jan 2014 - Nov 2014
AngelList is a fundraising and talent platform for startups and a startup discovery and investment engine for investors and founders.
I helped design aspects of the investor education experience, conducted customer research, created mobile prototypes, and helped syndicate leads close millions of dollars worth of seed stage startup investment rounds.
Chief Design Officer Feb 2011 - Jun 2012
I helped design the next gen of BigDoor's loyalty platform for partners like MLB Advanced Media, NFL, TeenNick, Dell, and the super-fine City of Austin, Texas.
Staff User Experience Designer Jun 2007 - Feb 2011
I assumed the role of user experience designer within Google, spearheading various efforts to incorporate the key parts of FeedBurner into the overall publisher product mix.
I also worked on all of the major advertising tools for publishers (AdWords, AdSense and DoubleClick), Google Apps Enterprise Marketplace, and Google Meet.
Co-Founder and Chief Design Officer Feb 2004 - May 2007
…from my FeedBurner "About" Page entry:
Credited as the original "voice of FeedBurner," Matt also maintains an unwavering devotion to the FeedBurner fan club. If publishers and advertisers want it, his team brandishes the t-squares and slide rules required to make it happen.
Acquired by Google June 2007
Principal Nov 1998 - May 2004
Co-Founder Nov 1998 - Jul 2003
Spyonit was a web service offering a catalog of alerts to the general public, covering everything from eBay auctions to breaking business and news headlines to a “Vanity Spy,” which could tell you when your name appeared anew at the major search engines. Named one of the "Top 50 Most Useful Sites" on the web by Yahoo! Magazine, July 2000 and acquiring a base of over 100,000 users, Spyonit was acquired by 724 Solutions in September 2000.
As one of four founding Spyonit partners, I was responsible for:
• Conceiving and implementing the site’s interaction and visual design
• Communicating with end users daily to seek improvement feedback for every aspect of the service
• Collaborating with customers and Spyonit enthusiasts to define web-based tools to extend Spyonit’s alerting capabilities
Acquired by 724 Solutions October 2000
Usability Specialist 1993 - 1994
Usability Specialist Intern May 1993 - Aug 1993
Activities: Society for Technical Communication, Research Assistant, Summer Intern at Internet pioneer SPRY Inc.
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